Like a lot of you, I begin the New Year by making a few personal improvement resolutions.
This year I started thinking about some of the most common attitudes and concerns of the potential clients that call us for closed captioning services every day. What if they took the time to set some resolutions around the services provided by companies like CaptionLabs?
There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.
Last week I received a call from a gentleman out west who asked if we could help him caption a video. It wasn’t just any video, it was his wedding. Turns out his wife is deaf and he wanted to surprise her for Christmas by making the video more accessible.
The FCC averages around 500 closed captioning quality complaints per year. Imagine the level of frustration felt by the hearing impaired person that actually takes the time to register a complaint.
When you consider that the majority of Americans can’t seem to find the time to vote – the fact that someone would take the time to complain to a government agency shows the level of angst they must be feeling.
The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.
Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.
If closed captioning could salute its pioneer, Emerson Romero would be the man. He was a Charlie Chaplain impersonator, an actor for silent movies, and the first to champion accessible media. The best part—he was deaf.
The FCC unanimously voted to adopt new standards for closed captioning on television programming. The new rules are meant to ensure the best efforts of video programming distributors to improve closed captioning quality. The new standards focus on quality improvement to post-produced closed captioning in four specific areas: accuracy, synchronicity, completeness and placement.
CaptionLabs proudly introduces the addition of StationDrop to its already popular closed captioning services. StationDrop allows producers to deliver full-length broadcast programming to stations and networks digitally with no hassle, no tapes and no shipping.
One of the most common questions asked about the closed captioning process centers around transcription. Many people inquire about whether transcription is an automated process using voice recognition, or if it is still truly a function done best by humans.
Recent YouTube improvements have made watching online videos with captions better than ever. Since YouTube’s introduction of caption support in 2006, the social media site has been a trendsetter for online accessibility.
Another important milestone to providing accessibility over the Internet has been reached. In October 2010, President Obama signed the 21st Century Communications and Video Accessibility Act (CVAA) into law. Among the things it required was closed captioning for video programming delivered over the Internet.
Many people are aware that a DVD can contain subtitles, but few realize that closed captions can also be included. In fact, authoring a DVD with captions may seem like a daunting task, but it is actually a much easier process than you might think.
The conversation surrounding closed captions has traditionally focused on the television set and, more recently, even around Internet based video services. What is often overlooked, though, is the great need for accessibility at live entertainment events.
Almost everyone has used captions at one time or another, whether they are hearing impaired or not. Think about it – how many times have you read captions in a restaurant or at the gym? Closed captions are used everywhere.
Adding closed captioning to your TV show in the edit suite just became a little easier. Thanks to new methods using Final Cut Pro and a supported AJA video card, there has been a revolution in the way captions are encoded.
Many people associate captioning only with the deaf and hard-of-hearing community. It’s true that millions of Americans depend on captions for news and entertainment, but the benefits of captioning extend far beyond.
It’s been said that “only two things are certain in life — death and taxes”. Although this is a funny little saying, it also seems very true, doesn’t it? Well, here’s a little tip that may save your small business some money. If you have closed captioned programming, you may be eligible to receive a tax credit for providing accessibility to persons with disabilities. It’s called the Disabled Access Credit and is reported on IRS form 8826.
With only a few exceptions, all programming for broadcast in the United States must be closed captioned. The rules for the requirement of closed captions were directed by the U.S. Congress in the Telecommunications Act of 1996 and became effective starting in 1998. Since then, the required amount of captioning has been steadily increasing. Today, nearly 100% of all English and Spanish language programming is closed captioned.