Why You Should Invest in a Professional Closed Captioning Company for Your Facebook and YouTube Videos
As a business owner or marketer, you know that creating video content for Facebook and YouTube is essential for reaching your target audience. But have you considered the importance of closed captions for these videos?
Closed captions, which display the video’s audio as text on the screen, are an essential component of accessibility and can help your videos reach a wider audience. But if you’re not already working with a professional closed captioning company, you may be missing out on the full potential of your videos.
Here are just a few reasons why you should invest in a professional closed captioning company for your Facebook and YouTube videos:
Quality Matters
When it comes to closed captions, accuracy is key. Automated captioning may be convenient, but it’s often riddled with errors, particularly for videos with complex audio or background noise. Non-professionals may be able to add captions, but they may not understand the nuances of captioning, such as proper timing, placement, and formatting.
Working with a professional closed captioning company ensures that your captions are accurate and of high quality, which is essential for accessibility and for maintaining your brand’s reputation.
Compliance is Non-Negotiable
Professional closed captioning companies not only ensure quality, but they also possess in-depth knowledge of accessibility laws and guidelines, such as the Americans with Disabilities Act (ADA), which mandates closed captions for video content to be accessible to deaf and hard-of-hearing individuals.
Failure to comply with accessibility laws can result in legal action and damage to your brand’s reputation. By working with a professional closed captioning company, you can ensure that your videos are compliant and accessible to all.
It’s More Cost-Effective Than You Think
You may be hesitant to invest in closed captioning services due to concerns about cost. However, outsourcing closed captioning to a professional company can actually be more cost-effective than doing it in-house.
The time and resources it takes to train employees to add closed captions can add up quickly, particularly if they don’t have prior experience. Outsourcing closed captioning allows you to focus on other aspects of your business while ensuring high-quality captions at a reasonable cost.
Your Videos Will Reach a Wider Audience
Finally, adding closed captions to your Facebook and YouTube videos can significantly increase their reach and engagement. Closed captions make your videos accessible to deaf and hard-of-hearing individuals, as well as non-native speakers, those watching in noisy environments, and anyone else who prefers to read captions.
Additionally, adding closed captions can improve your video’s SEO ranking, as search engines can index the text of your captions.
In conclusion, closed captions are an essential component of your Facebook and YouTube video strategy. By investing in a professional closed captioning company like CaptionLabs, you can ensure that your videos are accurate, compliant, cost-effective, and accessible to a wider audience.
If you’re ready to take your video content to the next level with closed captions, request a quote from CaptionLabs today. Our team of experienced professionals is ready to help you make your videos accessible and engaging.
Jake Drown
Jake is our Vice President and oversees our day-to-day operations. Jake thrives on solving our customer’s problems - if you’re stuck at a roadblock, he’s the one you need to call. As a jack-of-all-trades, you never know what you will find Jake doing on the weekends! He and his family are seasoned travelers and can be found anywhere from a mountain top, a forest, a beach, or even a corn field!
