By Jake Drown

5 Issues with Closed Captioning Your Own Videos

Close captioning is a great way to make videos more accessible to viewers who are hard of hearing or deaf. Unfortunately, it can often be tricky to implement with your own videos, and there are plenty of issues that you may encounter. This article will discuss 5 of the most common issues associated with close captioning your own videos, so you can be better prepared for the task.

Issue 1: Finding the Time to Do It
Close captioning is a very time-consuming process and it is often difficult to find time to do it in your own schedule. Not only does it take time to actually add the captions, but you also have to watch the video while creating the captions, which can take significantly longer than the actual captioning. It’s a good idea to break the video down into smaller parts, so you can work on it in more manageable chunks, but it still takes a lot of time to get the job done.

By Ben Kalb

Beyond Spoken Words: The Depth of Accuracy

Quality captions don’t just get the words right, they express every sound and nuance that’s happening on screen. This belief is more than a commitment to showing integrity in our work—it’s a matter of upholding basic, necessary accuracy.

By Robin Walters

Attention Marketing: Closed Captioning Increases SEO

There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.

By Robin Walters

The Human Face of a Commodity Driven Service

Last week I received a call from a gentleman out west who asked if we could help him caption a video. It wasn’t just any video, it was his wedding. Turns out his wife is deaf and he wanted to surprise her for Christmas by making the video more accessible.

By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.


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