By Ben Kalb

Get the Highest Social Media Engagement with Captions

Have you noticed the trend lately? Social media feeds are no longer showing just simple text or images. Now we’re seeing social media platforms shift quickly and favorably toward video. So why is this shift happening? Because the social giants know users are engaging with video more often than plain text or images…

By Ben Kalb

Beyond Spoken Words: The Depth of Accuracy

Quality captions don’t just get the words right, they express every sound and nuance that’s happening on screen. This belief is more than a commitment to showing integrity in our work—it’s a matter of upholding basic, necessary accuracy.

By Ben Kalb

The FCC Cracks Down on Quality Standards

Discount companies are using shortcuts and claim high accuracy at low costs, which sounds pretty good, right? But the FCC isn’t looking for “pretty good”—it’s mandating perfection.

By Ben Kalb

The Tax and SEO Benefits of Closed Captioning

Who would’ve guessed that tax benefits and SEO go together? It’s true for closed captioning. Not only does closed captioning provide accessibility to and benefit a broader audience, but there are several benefits to your business as well—two of which are tax credits and SEO.

By Ben Kalb

Closed Captions – Not Just for the Hearing Impaired

Closed captioning adds value, whether an audience is hearing impaired or not. With the increase of films distributed globally, closed captioning will play an important role in reaching audiences who previously would have trouble understanding the original content.

By Robin Walters

The Human Face of a Commodity Driven Service

Last week I received a call from a gentleman out west who asked if we could help him caption a video. It wasn’t just any video, it was his wedding. Turns out his wife is deaf and he wanted to surprise her for Christmas by making the video more accessible.

By Adam Grover

The Dangers of Poorly Captioned Broadcasts

The FCC averages around 500 closed captioning quality complaints per year. Imagine the level of frustration felt by the hearing impaired person that actually takes the time to register a complaint.

When you consider that the majority of Americans can’t seem to find the time to vote – the fact that someone would take the time to complain to a government agency shows the level of angst they must be feeling.

By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.


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