By Justin Howell
By Adam Grover
Empowering the Deaf and Hard of Hearing
Closed Captioning services are providing a much-needed lifeline to deaf and hard of hearing individuals, allowing them to access critical media content that would otherwise be inaccessible. By providing a text-based translation of the audio, a third-party captioning service can provide those with hearing impairments the same access to audio-based content as their hearing peers. This can include television shows, movies, educational videos and lectures, and even video calls and conferences.
By Robin Walters
Attention Marketing: Closed Captioning Increases SEO
There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.