By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.


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