By Jake Drown

At the Tipping Point

In the same way the ADA required ramps on buildings, closed captioning should be required on all online video content for the hearing impaired.

By Bianca Johnson

New Year, New Resolutions… for Closed Captioning

Like a lot of you, I begin the New Year by making a few personal improvement resolutions.

This year I started thinking about some of the most common attitudes and concerns of the potential clients that call us for closed captioning services every day. What if they took the time to set some resolutions around the services provided by companies like CaptionLabs?

By Robin Walters

Attention Marketing: Closed Captioning Increases SEO

There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.

By Robin Walters

The Human Face of a Commodity Driven Service

Last week I received a call from a gentleman out west who asked if we could help him caption a video. It wasn’t just any video, it was his wedding. Turns out his wife is deaf and he wanted to surprise her for Christmas by making the video more accessible.

By Jake Drown

The Dangers of Poorly Captioned Broadcasts

The FCC averages around 500 closed captioning quality complaints per year. Imagine the level of frustration felt by the hearing impaired person that actually takes the time to register a complaint.

When you consider that the majority of Americans can’t seem to find the time to vote – the fact that someone would take the time to complain to a government agency shows the level of angst they must be feeling.

By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.

By Derek Nicol

The First Deaf Hero in Closed Captioning History

If closed captioning could salute its pioneer, Emerson Romero would be the man. He was a Charlie Chaplain impersonator, an actor for silent movies, and the first to champion accessible media. The best part—he was deaf.

By Ryan Hawthorne

FCC Captioning Quality Improvements

The FCC unanimously voted to adopt new standards for closed captioning on television programming. The new rules are meant to ensure the best efforts of video programming distributors to improve closed captioning quality. The new standards focus on quality improvement to post-produced closed captioning in four specific areas: accuracy, synchronicity, completeness and placement.

By Ryan Hawthorne

The Hidden Reading Tutor

Students around the country are now back in school following the holidays. This year, though, the break meant a unique assignment for some elementary students in Memphis, Tennessee.


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