Tag: hearing impaired

The term “hearing impaired” refers to individuals who experience partial or complete hearing loss, which can range from mild to profound. People with hearing impairments may face challenges in understanding spoken dialogue, especially in environments with background noise or when no visual cues are provided.

Captioning and transcription services are essential for making content accessible to the hearing impaired. By adding captions to videos, television shows, online content, and presentations, important information such as dialogue, sound effects, and music can be conveyed through text, ensuring that those with hearing impairments can fully engage with the content. These services promote inclusivity, allowing individuals with hearing loss to access and enjoy media in the same way as those with normal hearing, while also improving accessibility and meeting legal requirements.

By Jake Drown

5 Issues with Closed Captioning Your Own Videos

Close captioning is a great way to make videos more accessible to viewers who are hard of hearing or deaf. Unfortunately, it can often be tricky to implement with your own videos, and there are plenty of issues that you may encounter. This article will discuss 5 of the most common issues associated with close captioning your own videos, so you can be better prepared for the task.

Issue 1: Finding the Time to Do It
Close captioning is a very time-consuming process and it is often difficult to find time to do it in your own schedule. Not only does it take time to actually add the captions, but you also have to watch the video while creating the captions, which can take significantly longer than the actual captioning. It’s a good idea to break the video down into smaller parts, so you can work on it in more manageable chunks, but it still takes a lot of time to get the job done.

By Robin Walters

Attention Marketing: Closed Captioning Increases SEO

There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.

By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.

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