Closed Captioning for Webinars and Virtual Events: A Must-Have for B2B Marketing
Webinars and Virtual events have become increasingly popular among businesses, but not all attendees may be able to easily follow the spoken content. One feature that can benefit both attendees and businesses is closed captioning. It is a must-have for B2B marketing.
Closed captioning improves accessibility for attendees who may be attending from a noisy environment or have unreliable internet connections. With captions, attendees can follow along with the content without missing any crucial information. Furthermore, studies show that including captions in videos can increase engagement levels by up to 40%. This makes these online events more inclusive and engaging for attendees.
Adding captions also enhances the reach of webinars and virtual events. Attendees who speak different languages or have hearing impairments can access the content, allowing businesses to reach a more diverse audience beyond their core demographic. By incorporating captions, businesses can align with Universal Design for Learning principles. Providing text as an alternative to audio ensures that webinars and virtual events are accessible to a wide range of attendees with different learning styles and abilities. For an even wider audience, businesses can offer sign language interpretation for attendees who are deaf or hard of hearing.
Closed captioning is a must-have feature for businesses looking to enhance their B2B marketing strategy through webinars and virtual events. It improves accessibility, engagement, and reach, making it a valuable tool for businesses looking to expand their audience. If you’re interested in adding closed captioning to your webinars and virtual events, request a quote today to get started!
Justin is our Vice President and oversees our day-to-day operations. Justin thrives on solving our customer’s problems - if you’re stuck at a roadblock, he’s the one you need to call. On the weekends, you can find Justin working on his latest home renovation project, riding his motorcycle, or taking his two daughters, Lily and Jo-Jo, to the park.