By Robin Walters

The Human Face of a Commodity Driven Service

Last week I received a call from a gentleman out west who asked if we could help him caption a video. It wasn’t just any video, it was his wedding. Turns out his wife is deaf and he wanted to surprise her for Christmas by making the video more accessible.

By Jake Drown

The Dangers of Poorly Captioned Broadcasts

The FCC averages around 500 closed captioning quality complaints per year. Imagine the level of frustration felt by the hearing impaired person that actually takes the time to register a complaint.

When you consider that the majority of Americans can’t seem to find the time to vote – the fact that someone would take the time to complain to a government agency shows the level of angst they must be feeling.

By Ben Kalb

Reaching Your Target Audience – Why Closed Captioning is Important

The accuracy of closed captioning is important. It affects nearly 40 million Americans who are hard of hearing or functionally deaf.

Next time you’re at the gym watching the TV scroll closed captioning, notice how many times “there” should be “their.” What about homophones like carat, caret and carrot? We’ve all seen the viral videos of closed captioning gone wrong, but if you’re deaf or hard of hearing, it’s not very amusing at all.


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