By Jake Drown

Empowering the Deaf and Hard of Hearing

Closed Captioning services are providing a much-needed lifeline to deaf and hard of hearing individuals, allowing them to access critical media content that would otherwise be inaccessible. By providing a text-based translation of the audio, a third-party captioning service can provide those with hearing impairments the same access to audio-based content as their hearing peers. This can include television shows, movies, educational videos and lectures, and even video calls and conferences.

By David Appelt

Closed Captioning: Why you should care about accuracy

Closed captioning and subtitles are not given primary consideration very often. Most of the time, this means that closed captioning gets pushed to the bottom of your list. Your video may end up with the necessary captions, but they might not be helpful, professional, or up to FCC specifications.

By Ben Kalb

Get the Highest Social Media Engagement with Captions

Have you noticed the trend lately? Social media feeds are no longer showing just simple text or images. Now we’re seeing social media platforms shift quickly and favorably toward video. So why is this shift happening? Because the social giants know users are engaging with video more often than plain text or images…

By Ben Kalb

Beyond Spoken Words: The Depth of Accuracy

Quality captions don’t just get the words right, they express every sound and nuance that’s happening on screen. This belief is more than a commitment to showing integrity in our work—it’s a matter of upholding basic, necessary accuracy.

By Ben Kalb

Closed Captions – Not Just for the Hearing Impaired

Closed captioning adds value, whether an audience is hearing impaired or not. With the increase of films distributed globally, closed captioning will play an important role in reaching audiences who previously would have trouble understanding the original content.

By Jake Drown

At the Tipping Point

In the same way the ADA required ramps on buildings, closed captioning should be required on all online video content for the hearing impaired.

By Robin Walters

Attention Marketing: Closed Captioning Increases SEO

There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.

By Ryan Hawthorne

FCC Captioning Quality Improvements

The FCC unanimously voted to adopt new standards for closed captioning on television programming. The new rules are meant to ensure the best efforts of video programming distributors to improve closed captioning quality. The new standards focus on quality improvement to post-produced closed captioning in four specific areas: accuracy, synchronicity, completeness and placement.


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