Tag: Video Captions

Video captions, also known as subtitles, display dialogue, sounds, and relevant audio information on the screen, making video content more accessible to viewers who are deaf or hard of hearing. Captions enhance inclusivity, SEO, and engagement. They can be open or closed, and are essential for businesses, organizations, and content creators to reach a wider audience.

Captions also benefit non-native speakers, auditory processing disorders, and those watching in noisy environments. They can also help to convey important information and improve comprehension and retention of video content. Video captions are an essential element of creating accessible, engaging, and effective video content.

By Jake Drown

5 Issues with Closed Captioning Your Own Videos

Close captioning is a great way to make videos more accessible to viewers who are hard of hearing or deaf. Unfortunately, it can often be tricky to implement with your own videos, and there are plenty of issues that you may encounter. This article will discuss 5 of the most common issues associated with close captioning your own videos, so you can be better prepared for the task.

Issue 1: Finding the Time to Do It
Close captioning is a very time-consuming process and it is often difficult to find time to do it in your own schedule. Not only does it take time to actually add the captions, but you also have to watch the video while creating the captions, which can take significantly longer than the actual captioning. It’s a good idea to break the video down into smaller parts, so you can work on it in more manageable chunks, but it still takes a lot of time to get the job done.

By Robin Walters

Attention Marketing: Closed Captioning Increases SEO

There’s been some debate lately about whether search engine optimization (SEO) is dead. It’s true that millennials are splitting their searches between the traditional Google and a host of other topic-specific sites that share consumer ratings of products and services. These days, millennials want to know what their friends think about a service before buying.

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